ELIZABETH ARDEN EXECUTIVE OFFICERS > L. HOY HEISE

Executive Vice President and Chief Information Officer

Hoy began his Information Technology (IT) career with American Can Company, a Fortune 100 manufacturing and consumer products company. He worked there from 1969 to 1988 and during this time managed and directed the full spectrum of IT functions and services. The company successfully transformed itself into Primerica, a financial services concern and as the Managing Director of Corporate Information Technology, Hoy was responsible for the IT aspects of the divestitutures of the core businesses and the acquisition of numerous financial services companies. From 1989 to 1999, Hoy worked for Renaissance Worldwide, a global management consulting concern, and was the Vice President in charge of the Information Technology Transformation Practice wherein Hoy worked at the highest levels to transform and improve the effectiveness of IT services and capabilities. One of his earliest engagements was enabling the IT aspects of the acquisition of Elizabeth Arden by Unilever which culminated in the implementation of the company's current suite of enterprise systems. During this time, Hoy's work focused on enabling the IT aspects of acquisitions and mergers, achieving significant IT performance turnarounds, improving the performance of business processes, planning and managing the implementation of global enterprise systems, and amongst other duties, operating as an interim Chief Information Officer for his Fortune 500 customers. From 1999 to 2001, Hoy worked for Gartner, where as a Senior Vice President he was responsible for building a management consulting practice for this industry leading IT research company. Hoy formed his own management consulting business in 2002 and one of his assignments was to provide project management services for Elizabeth Arden's Single Source/Mass Conversion project in 2003-2004. Hoy joined Elizabeth Arden in May of 2004 as the company's Senior Vice President & Chief Information Officer. In 2006, Hoy was promoted to Executive Vice President, Chief Information Officer.

ELIZABETH ARDEN EXECUTIVE OFFICERS

E. Scott Beattie
Chairman, President
and Chief Executive Officer

Joel B. Ronkin
Executive Vice President
and General Manager,
North America

Eric Lauzat
Executive Vice President
and General Manager,
International

Kathy Widmer
Executive Vice President
and Chief Marketing Officer

TBD
Executive Vice President,
and Chief Financial Officer

Pierre Pirard
Executive Vice President,
Product Innovation & Global Supply Chain

Oscar E. Marina
Executive Vice President,
General Counsel and Secretary

>> L. Hoy Heise <<
Executive Vice President
and Chief Information Officer

OTHER SENIOR OFFICERS

Lita Cunningham
Senior Vice President,
Global Human Resources

Marcey Becker
Senior Vice President,
Finance, Treasurer
and Corporate Development


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