Department: Marketing
Location: Canada
Posted: 2012-06-06
Requisition Number: Mktg-ColorSkincareMgr

1 opening
Full-time (exempt)

Main Areas of Responsibility:

• BRAND MARKETING -- 1. This position is responsible for the leadership of the Elizabeth Arden Skincare and Colour Cosmetics Brand Portfolios in Canada:
• Develop and Implement comprehensive go-to-market strategies and marketing communication plans that align with global brand direction and local market business objectives
• Develop launch and sustain plans for new products and/or brands, including fact based recommendations for volume targets, local market pricing strategy, distribution strategy, budget proposals, P&L generation and critical path.
• Understand the financial operations of each brand managed (P&L, Direct Marketing Spend, ROI, etc.)
• Accountable for developing Gross Sales Volume (GSV) forecasts for financial planning based on past performance, sales targets and overall category performance.
• Manage Direct Marketing Expenses for assigned categories and provide 12 month rolling forecast updates for assigned categories.
• Manage the Canadian Line List and facilitate the business planning process with the Canadian Cross Functional Team (Sales, PR, etc.) to ensure product information is disseminated efficiently and key business deadlines remain on track
• Advise cross functional team on developments within the global pipeline process and external vendor situations that may impact operations of the business or pose barriers to business growth; provide options and solutions
• Conduct ongoing analysis to ensure consistent brand health, including overall category, brand and key customer performance, competitive product and pricing reviews and impact on sales and ROI of all marketing activity
• CUSTOMER MARKETING -- 2. Identify and leverage customer-specific and channel marketing opportunities by prioritizing and capitalizing on channel, customer and shopper insights while linking to brand strategy.
• Work with Sales to develop and execute retail strategies and tactics that increase in-store presence, drive traffic to counter/shelf and increase purchase frequency of Arden brands
• Understand financial implications of gross retail margins, inventory turns and retail on hands to achieve ROI targets on customer marketing activity and identify performance trends that can be leveraged during the forecasting process
• Develop merchandising strategies and standards, innovative Point of Sale materials and consumer programs that generate strong sell through results
• SPECIAL PROJECTS & FUNCTIONAL ASSIGNMENTS -- 3. Participates in special functional assignments that contribute to the development and execution of corporate initiatives, as well as team and process development 4. Performs other related duties as assigned.
• SUPERVISORY RESPONSIBILITIES: Manages and coaches one Marketing Coordinator to ensure the flawless execution of comprehensive Customer and Brand Marketing Plans

Qualifications:

• ?Advanced knowledge of Microsoft Word, Excel and PowerPoint.
• ?Knowledge of CeRoy, AcNielsen, Markettrack, and Homescan.
• ?Previous cosmetics and/or fragrance industry experience an asset, as well as experience within highly trend driven categories, including apparel, toys, entertainment, etc.
• ?Knowledge of communication principles, media, and marketing techniques, and proven writing skills.
• THINK STRATEGICALLY AND INNOVATIVELY:
• ?Ability to translate market and shopper insights, brand strategies and customer needs into best in class customer marketing plans AND ? Ability to organize, prioritize and display flexibility within a fast paced work environment
• ?Strong analytical skills, with an ability to independently generate insights from data and apply key learnings to future actions
• PLAN AND EXECUTE:
• ?Proven organization, planning, critical reasoning and problem solving skills
• ?Must be highly motivated, with great enthusiasm and a proven team player and high level of accuracy and attention to detail
• ?Ability to anticipate, respond to and lead change and ability to effectively prioritize in a constantly changing environment. Adept at multi-tasking
• COMMUNICATE EFFECTIVELY:
• ?Ability to build, nurture and influence productive, collaborative and communicative relationships within, across and outside of the organization
• ?Outstanding communication skills, including written, oral and presentation skills.
• ?Excellent conflict resolution skills and high level of professional maturity and business integrity

Education:

• ?Post Secondary/University Degree (Marketing or Commerce preferred) and 5 to 7 years experience in Marketing Management within a fast paced consumer packaged goods industry (Cosmetics)

Note:

• LOCATION: Markham, Ontario, Canada; REPORTING TO: Director of Marketing, National Education & Public Relations

Special Requirements:

• Please indicate the position title in the subject line of your email.

Closing Date: Closed on 2012-06-06

Contact:
E-mail: Canada.Careers@elizabetharden.com

DFW/EOE/AA